![]() ![]() The last decade or so has witnessed huge changes in the awareness, perception and tools of fandom. In terms of television and film, the enormous successes of Game of Thrones and the Marvel Cinematic Universe have introduced geek culture – and its brand of participatory fandom – to the mainstream. We’ll see if it’s a good thing or a bad thing.” So, of course, they’re going to get involved if they can. As far as something like a Sonic character, that’s something people have a sense of ownership from their childhood. “I believe in auteurs, and I believe in creatives. ![]() “I don’t know quite how I feel about the audience being in on the creation of it while it’s happening,” said Jim Carrey, who plays Sonic’s nemesis Dr Robotnik, when asked about it last year. Should fans have this much of a say in the pop culture they consume? And if so, what does it mean for art itself? The latter of whom – thanks to the connective power of the internet, and a changing media landscape – has never been so influential, so vocal, and some would argue, so entitled. Yet the unprecedented decision to redesign Sonic the Hedgehog – to surrender so transparently to audience wishes – represents something of a landmark moment in the modern relationship between artist and fan. ![]()
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